Wednesday, November 15, 2006

Add a Dollar, Plant a Tree


Sometimes a dollar doesn't sound like much. But at Eddie Bauer, this small change can buy a lot. When you "add a dollar" to the Eddie Bauer Global ReLeaf tree project, they will plant a new tree in North America on your behalf. It's part of the continuing partnership with American Forests to reforest areas that have been devastated by natural disasters and plant trees in and around urban areas. You can "Add a Dollar, Plant a Tree" through our catalog or on-line at eddiebauer.com. Just ask to add $1 or more to your purchase total.

Since the "Add a Dollar, Plant a Tree" program began, Eddie Bauer has collected nearly $5 million. Their partnership with American Forests has created the most successful reforestation project by a non-forest-related business in the United States. Eddie Bauer also collected $500,000 to help fund the "Memorial Groves" program, which planted a tree in honor of every victim of the 9/11 terrorist attacks.


Donation:
1 tree planted in North America when $1 is added to customer’s purchase

Nonprofit beneficiary
: American Forests

Use of funds:
Reforest areas that have been devastated by natural disasters and plant trees in and around urban areas.

When:
Ongoing