Monday, November 13, 2006

Spoonfuls of Stories

Spoonfuls of Stories
Just as Cheerios helps fuel kids to start the day, reading gives them the power to succeed in life. Parents and families play a critical role in making reading a priority.
For the last 5 years, Cheerios has teamed up with parents and families to encourage reading with "Spoonfuls of Stories®," distributing more than 25 million books in boxes of Cheerios ad donating over $2 million to First Book, an international children’s literacy organization.

Company explanation:

Donation: Books included in cereal boxes

Nonprofit beneficiary: First Book

Use of Funds: Give children from low-income families the opportunity to read and own their first new books.

When: Ongoing