Monday, November 13, 2006

Read Teddy

Product: Read Teddy
Build-A-Bear Workshop developed a partnership with First Book®, a national literacy organization that provides new books to children from low-income families. Through the sale of a special bear, Read TeddyTM, Build-A-Bear Workshop and First Book hope to put books into the hands of children who would otherwise not have them.
With the purchase of each Read Teddy, Build-A-Bear Workshop will donate one dollar to First Book. These contributions will help the organization purchase books that will be distributed through its local advisory boards in communities across the country.

Company explanation:

Donation: Percentage of the proceeds from each purchase of Read Teddy to First Book

Nonprofit beneficiary: First Book

Use of funds: Give children from low-income families the opportunity to read and own their first new books

When: Ongoing