Wednesday, November 15, 2006


Product: Yoplait Yorgurt
Even if we've never had to face breast cancer directly, we all share the burden it places on our hopes for a happy, healthy life. Yoplait also shares a desire to do something about it. So, at Yoplait®, they've committed themselves to the fight for a cure. They've always thought of Yoplait as an important piece of a happier, healthier life. For 18 years, they've played a part in women's health and well-being, promoting heart health, osteoporosis prevention and general fitness. But breast cancer is a tremendously important issue for all women. So, their contribution – and your help – feel especially critical. Once they reach this year's goal, Yoplait and General Mills will have donated over $15.5 million to the fight against breast cancer.

Company explanation:

Donation: 10 cents per yogurt lid

Nonprofit beneficiary: Susan G. Komen Breast Cancer Foundation

Use of funds: Support the fight against breast cancer

When: Ongoing