Product: UNICEF Greeting Cards; Gift Cards
Since its relationship with the U.S. Fund for UNICEF began in 1985, Pier 1 has contributed over $21 million to the organization. Pier 1 is committed to UNICEF and its goal to improve the lives of children around the world. With the funds raised by Pier 1, UNICEF is able to provide lifesaving medicines, vaccines, nutritious foods, primary education, clean water and sanitation, and emergency relief for millions of children and women in over 158 countries and territories.
Established in 1947, the U.S. Fund for UNICEF has worked alongside the United Nations Children's Fund by raising support for its programs and increasing public awareness of the challenges facing the world's children. As the oldest of 37 national committees for UNICEF worldwide, the U.S. Fund is part of a global effort to advance humanity with health, education, equality and protection for every child.
Company explanation: http://www.pier1.com/company/philanthropy.aspx
Donation: 100% of UNICEF greeting cards; $1.20 per $50 gift card during Mother’s Day
Nonprofit beneficiary: UNICEF
Use of funds: Improve the lives of children around the world