Generous or Not: illy caffe

About Generous or Not

Many companies promise to make a charitable donation with each purchase. But how much do they give?, Are they really doing good, or are these just cynical ploys to capture our money? How do you know if the companies are GenerousOrNot? That’s what we’re here for.

If companies want to promise that our purchases will do good in the world, we think they should say exactly what they’ll do. What percent of sales, what percent of profits, or what amount per purchase? We did the research. Read on to find the info you need. If you know of other offers for us to list, please email us at submit@GenerousOrNot.org

Of course, when you buy merchandise from a company that donates some small percentage to a nonprofit, well, only that small percentage of your money is helping make the world a better place.

Further, many of our friends have enough fruitcakes, picture frames and pen & pencil sets. They just don't want more stuff, even if some portion does go to charity. A better way to honor them and to do a lot more good might be to make a donation in their name.

A new website, www.ChangingThePresent.org, makes it easy and meaningful. You can choose not just what nonprofit to support, but exactly what you want to accomplish, e.g., an hour of a cancer researcher’s time, books for children, drugs for AIDS patients, shelter for the homeless, computers for schools, polio vaccines, meals for the homebound elderly, acres of the rainforest, etc. Wish lists, registries and personalized printed greeting cards make it even better and easier.

Imagine what we could accomplish if we could capture for nonprofits even a little bit of the $250 billion that Americans spend each year on birthday, wedding, and holiday gifts.

Monday, November 13, 2006

illy caffe

illy caffe

illy caffe North America, inc. is proud to announce that it has become the premier coffee sponsor of Taste of the Nation and a national partner of Share our Strength. For the next five years, illy has committed 1% of its annual sales from the Hotel, Restaurant and Cafe markets. Taste of the Nation is the country's pre-eminent culinary benefit that fights hunger and poverty in the U.S. and abroad.

Share Our Strength is the nation's leading anti-hunger and anti-poverty organization that mobilizes individuals and industries to contribute their talent in the fight against hunger. Since 1984, Share Our Strength has supported more than 1,000 organizations that meet immediate needs for food assistance while investing in long-term solutions such as job training, economic development and advocacy. As part of its agreement with illy, Share Our Strength will ensure that no less than $25,000 of the Taste of the Nation international grant funds are distributed to hunger relief programs in Brazil. Illy is very involved in

Brazil

and has developed a special quality enhancement program for coffee growers which has improved their economic conditions as well as the value of the coffee grown.

Company explanation:http://www.illy.com/illy2006/USA/about_illy/press_room/press_releases/PressRelease_Coffee_With_A_Conscience.htm?l1=3&l2=6&l3=1

Donation: 1% of sales (Restaurant, Café, and Hotel)

Nonprofit beneficiary: Share our Strength

Use of funds: Support ending hunger

When: Ongoing

About Generous or Not

Monday, November 13, 2006

illy caffe

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