Monday, November 13, 2006

Light the Way Candle

Product: Light the Way Candle

Aveda believes in conducting business in a manner that protects the Earth, conserves resources and does not compromise the ability of future generations to sustain themselves. Their mission positions them as a catalyst for awareness and change at individual and collective levels. They support values that cultivate a sustainable economy and culture. They find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. Aveda is committed to working for these ends by expressing their values and serving as agents of change in their workplaces, with their families and friends, and in the communities. They believe that the microscopic actions of single individuals have the power to change the course of human civilization. They aim to help steer society in a more sustainable direction for everyone's benefit and the benefit of generations to come.

Company explanation:

Donation: 100% of proceeds per Aveda’s “Light the Way” candle

Nonprofit beneficiary: Various organizations

Use of funds: Save threatened and endangered plants

When:Earth Month (April) on an annual basis