Since the "Add a Dollar, Plant a Tree" program began, Eddie Bauer has collected nearly $5 million. Their partnership with American Forests has created the most successful reforestation project by a non-forest-related business in the United States. Eddie Bauer also collected $500,000 to help fund the "Memorial Groves" program, which planted a tree in honor of every victim of the 9/11 terrorist attacks.
Donation: 1 tree planted in North America when $1 is added to customer’s purchase
Nonprofit beneficiary: American Forests
Use of funds: Reforest areas that have been devastated by natural disasters and plant trees in and around urban areas.